Construction tycoon Nassef Sawiris is desperate to have Grealish tied down to a new deal and he is rolling his sleeves up and getting to grips with it.
Keeping the 22-year-old his has been his No 1 objective, despite Sawiris only being in charge at the club a few weeks.
Tottenham were keen to sign Grealish in the transfe window but the Premier League club’s £20m valuation fell well short.
Sawiris insisted the playmaker and crowd favourite would not be sold on his watch and set about getting Grealish to sign a double-your-money £40,000-a-week contract.
Villa manager Steve Bruce revealed that the new owner is not scared to get his hands dirty as he sets about turning around the club’s fortunes.
“We are in talks with him now. I hope it can progress – it will progress. Obviously it is difficult now because we haven’t got a CEO to do those discussions,” said Bruce.
“We have learned very quickly with the owner that what he says goes. He has said by the end of the month we hope to have an agreement with Jack.
“He is getting personally involved, with myself. I have been in daily contact with the owner and he is actively taking a part, which is good news for everyone.
“He’s rolled his sleeves up. He’s said, ‘I’ll deal with it’. I told him the parameters, he says, ‘Go and do it, Steve’. Marvellous.”
Grealish will start at Ipswich on Saturday despite knocking on the manager’s door to ask why he was being left out for the Carabao Cup clash at Yeovil.
Bruce said: “We keep hearing about players who don’t want to play and there’s Jack knocking on my office and demanding he plays. I said I am not so sure about that.
“It’s typical Jack. All the stories you hear about him, I keep saying the one thing he wants to do is play.
“I thought last week the way he played, the way he handled himself, the way he has been in difficult circumstances, has been fantastic.”
Meanwhile West Brom manager Darren Moore says his side will just have to face up to living in the glare of the Championship spotlight.
Moore says his players need to accept that they are Premier League players in name only.
The Baggies have won one of their three league games and struggled to see off League One Luton in the Carabao Cup in midweek.
Now they face a tricky league run starting with the visit of Queens Park Rangers this afternoon.
Moore says just because they were in the top flight last season is going to count for nothing in the months ahead.
“It’s bringing its own kind of pressure. We’re in the Championship and maybe we are deemed a big scalp to other people,” said Moore.
“This division is gruelling and every single game you come up against massive hurdles.
“I can’t influence what other people think. We just have to focus on the job in hand.”
Moore may stick with playing £15m Oliver Burke in a main striking role as opposed to playing out wide.
Burke scored the winner against Luton – his first goal for the club since his big money move 12 months ago.
Moore said: “Oli has a huge part to play. It was a composed finish and it’s possible that he could play down the middle.”
The Baggies have received a boost with key men Nacer Chadli and Craig Dawson now back in full training.
“They are getting ever nearer,” said Moore. “They are closer and it’s just a matter of time before we see them.”